Tips for a smoother checkout

Checkout friction is one of the most common reasons for abandoned carts. Here are three small tweaks that can move the needle.

1. Enable guest checkout so first-time buyers do not have to register.
2. Offer at least two payment options at the top of the payment step.
3. Show real-time shipping estimates based on the customer address.

Each of these is configurable from the admin. Try one at a time and watch the conversion numbers.